NCHS Computer Assisted Arts

How Symbolism Works:

Symbolism is using words or images to represent a person, place, object, or idea.  It can compare two like or unlike things, using color, shapes, and other elements to give them both meaning. For example, a red rose could represent love. 

How Logos Work:

A Logo is a visual piece of artwork that represents or symbolizes a person, place, thing, or idea.  It is the face of a business or person.  It gives people a feel of what your company is or stands for.

The Difference Between Symbolism and Logos:

The Logo is a clear mark of something.  It can contain names and art, Symbols are what gives things meaning.  For example, a red rose could represent love, while a yellow rose could represent joy or happiness.  The different colors and shapes give things a symbolic meaning. Logos and Symbols go hand in hand because, symbols can be incorporated into the logos.  For example, the Nike swoosh is a logo, but it’s a symbol of a Greek goddess’s wing, and the name Nike is the name of the Greek goddess of victory. 

The Learning Process of the Logo:

It is important to learn the value of a logo incase we ever want to start our own business or go further in graphic designing. It makes us think about what the logo really means.  What the colors and shapes represent, and it makes us further appreciate the meaning of a logo.

Eat innovations is a food place in Newport Beach.  The logo is really amazing, because the negative space plays with your mind, and you eventually see the spoons and other shapes.

Sherwin Williams is obviously a paint company, but I think there logo is really cool.  Thier motto is cover the earth, and they take the colors from all over the world and turn it into paint.

Everyone knows Starbucks by their logo, but behind their logo is a lot of conspiracy.  The lady is a two-tailed siren.  Before the company made it big, you could see a lot more of her body.  They eventually covered her body more and changed the whole look of the logo.  I like this logo because it makes you curious about what the lady is or why they chose this logo.